Are you up to the challenge?
Owning and running a small business is quite different than working for a
larger company. You may provide some new perspective but the
principal requirement for success will be energy and hard work.
Be positive
Think positive while buying a new business.
Sell yourself
Provide a resume and financial statement. Remember, the seller will most likely
be your banker and will want to be convinced that you can run "his" business
successfully, protect the employees, and pay down the note.
Focus on earning power
Just about anybody can buy assets, such as inventory and equipment. But you are
buying a company. Focus primarily on the company's discretionary cash flow or
EBITDA, i.e., what the business really earns now for the seller, then determine
what it might earn for you in the future. Most good small businesses will be
priced at two to four times cash flow.
Recognize real value
Sellers deserve a fair price for the years they have spent building the
business and its reputation, its market share and loyal employees. Be prepared
to pay for such intangible factors, in addition to the value of the company's
tangible assets. Smart buyers of successful companies rarely focus primarily on
tangible asset value.
Make sure you have enough cash
Some potential buyers have wholly unrealistic expectations as related to their
own financial ability. Provide a confidential financial statement to the broker
at the outset. Don't waste everyone's time if you don't have sufficient liquid
resources to make the down payment, with something left over for working
capital. Further, don't announce that you can enlist "investors" if you can't
introduce them - and aren't able to demonstrate their level of potential
commitment - up front. A good business will pay for itself out
of its cash flow, i.e., by paying down the debt.
Employ experienced advisors
If you need third party advice before making an offer, use people with broad
business perspective. Let attorneys advise on legal matters and accountants on
financial matters and make sure that your attorney has solid business "deal
making" experience. If not, his true cost to you could end up being more than
his fee, attorneys and accountants work for you to tell them you
want the deal to happen and that their job, while protecting your interests, is
to figure out how to get the deal done.
Act expeditiously
Don't drag out your due diligence after agreeing on price and terms. Keep the
focus on key business issues and avoid getting tangled up in minute. This is
not the time for an "audit."
Sell yourself to the landlord
If there will be a landlord other than the seller, he usually will have little to
gain by changing the status quo. Go to your initial meeting with him armed with
your resume and financial statement.
Rely on the intermediary or broker
He most likely will be an experienced professional, with a depth of knowledge
both about the business in question and transactions in general. He should also
have important access to potential lenders. Even though he is normally
compensated by the seller, in truth he represents "the deal" and can help you
as much as the seller. He will lower the stress level for all concerned.